Pure card powered by PrePay Technologies Ltd wins industry accolade

1st April 2005

Pure card, the private labelled, closed-circle debit card launched by The Grass Roots Group, using a technology platform designed, developed, delivered and maintained by leading specialist provider PrePay Technologies Ltd., has won the Best New Reward Product or Solution Award at the Motivation Awards* held in London on 17th March.

Launched in June 2004, this revolutionary card, which was devised for the motivation and reward sector, offers all the traditional advantages of flexibility and choice that come with paper vouchers, but confers added value in terms of convenience and communication.

Speaking of the product, Anne Hancock, one of the award Judges who is also Association Manager of the British Promotional Merchandise Association, said, "pure card stood out in the judging as a unique solution for reward and motivation. The development of this powerful product is an excellent example of the industry not only embracing technology, but pushing forward the boundaries to offer hitherto unavailable convenience, connectivity and communication."

David Evans, Chairman of The Grass Roots Group said, "pure card is the result of a considered study of the market and the alternative products available. Its development is the fulfilment of a personal 18-year ambition and the award is a welcome accolade for the team here at Grass Roots and at PrePay Technologies Ltd. who worked together to achieve optimum connectivity across a wide range of UK retailers."

Concluding, Philippe Dufour, CEO of PrePay Technologies Ltd., said, "This award consolidates PrePay Technologies Ltd.'s position as the market leading provider of prepay card programmes. It demonstrates that the motivation market is ready to exploit prepay technology. This technology also has applications in other market sectors and PrePay Technologies Ltd. already supplies gift card technology to retailers such as Arcadia, COMET and Debenhams. Just as the pure card technology has developed to offer not only reward payment, but also a communication channel with the recipient, gift card technology has developed for retailers to offer other solutions including insurance card applications. PrePay Technologies Ltd. is also currently working on a prepay model that will have implications in the wider marketplace."