Laura Ashley turns to PrePay Technoloies for Gift Card Solution

24th November 2005

Laura Ashley, the fashion and home furnishing retailer, has launched its new gift card supported by a solution designed and managed by PrePay Technologies Ltd.

Launched October in time for the lucrative Christmas season, cards are available for any amount from £1 to £1000 and can be purchased, redeemed and reloaded at any of the 184 Laura Ashley stores in the UK and Ireland. Customers can also check their balance online at www.lauraashley.com.

Andy Deacon, Gift Card Programme Manager of Laura Ashley, said, ''The gift card significantly enhances our gift offering, and we are exceptionally pleased with the speed and efficiency of project delivery from PrePay Technologies. We are excited by the initial response and performance we are seeing to date in our stores and the appeal and flexibility of the product makes it easy for us to market to our customers.

The launch of the product is the result of several months' research and development and PrePay Technologies initially carried out a detailed product workshop and demonstrated the ease of implementation to a taskforce at Laura Ashley earlier this year.

Laura Ashley joins other major retails, including COMET, Debenhams and the Arcadia Group, who are currently enjoying the benefits of a raft of prepaid solutions powered by market leader, PrePay Technologies Ltd.

Speaking of the development, Helen Trust Programme Manager of PrePay Technologies Ltd. said, ''Now that the gift card solution is in place, it opens up a wealth of other revenue generating opportunities for Laura Ashley and we will be working with them to develop the programme to its maximum benefit for both the company and its retail and corporate customers.''

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