RFU scores with a Prepaid Gift Card programme from PrePay Technologies

01 November 2006

The Rugby Football Union has launched a prepaid gift card solution using the technology and expertise provided by PrePay Technologies Ltd., the market leader in stored value card solutions.

The Rugby Store Gift Card is loadable with any denomination from £10-£200 and makes a great gift for a host of special occasions such as Father’s Day, Valentines, birthdays and Christmas. It can also serve as a great reward and incentive for rugby clubs, sponsors and the corporate market.

Jane Barron, Licensing and Marketing Manager at the RFU said ““Our Rugby Store business forms an important part of the Union’s revenue and, together with visits to the world leading Museum of Rugby and tours of Twickenham Stadium, contributes a great deal to the financing of the game of rugby in England at every level. The RFU gift card, offered by PrePay Technologies, provides a gift option which can be redeemed in store, via mail order or the online store as full or part payment of goods; or it can pay for a day out at Twickenham Stadium. We expect this addition to our ‘gifting’ portfolio to be very popular with rugby fans.”

Philippe Dufour, CEO at PrePay Technologies Ltd, states “we are delighted to partner with the RFU on the design, development, implementation and management of their gift card programme. Both parties have approached this partnership with great enthusiasm; in what we are confident will be a highly successful venture. We are proud of our involvement with the RFU and look forward to other opportunities of working with them.”

The RFU joins PrePay Technologies existing high profile clients such as Debenhams, Comet, Topshop, Topman, Miss Selfridge, Dorothy Perkins, Outfit, Wallace, Evans, Burtons, Laura Ashley and Ticketmaster – who have some of the most successful Gift Card programmes in the UK marketplace.

The RFU Gift card is available from The Rugby Store retail channels: online at www.rfu.com/therugbystore; via mail-order on 08704052003 and online catalogue; in store at Twickenham Stadium and York Street Twickenham and from selected third party distribution partners. The cards can be redeemed both online as well as in The Rugby Stores.

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