Gift Cards

Stored Value solutions are so much more than just a way of replacing paper vouchers.

In an increasingly competitive marketplace with constant pressure on sales, customer satisfaction, costs and profitability, retailers, manufacturers and service companies are discovering that prepay solutions deliver benefits across their businesses.

Because they can be displayed in the retail space in front of the customer, retailer own-branded Gift Cards (disposable and re-loadable) increase sales, share of wallet and loyalty whilst at the same time driving out shrinkage, storage and fraud costs. Re-loadable cards, in particular, extend the relationship with the shopper to allow the retailer to capture demographic and spending pattern information and to use this rich source of data to target offers/promotions to migrate customers to ''store cards'' (with a line of credit) and build in loyalty features.

Customer care cards or ''we're sorry'' cards allow easy compensation of customers (useful in service environments such as airports where customers need to be compensated for delays)

Promotional cards can be issued to coincide with a store opening, product launch, or simply as a ''tip-on'' on a magazine to support an advertising campaign. In this case, cards can optionally be issued with notional value but only activated when the customer registers (via IVR, web or at the POS)

The opportunities in the retail sector are significant and the market is now just beginning to exploit the benefits that such solution can deliver. PrePay Technologies offer the following: 

• Retailer Gift Card solutions (disposable or re-loadable) 
• Shopping Mall Gift Cards 
• Promotion Cards 
• Customer care cards 
• Co-branded MasterCard Gift Cards

If you would like to find out more about our comprehensive range of products, please call us at +44 (0) 2070 344 344